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Monday, July 03, 2006

APPLE,cut-price,iMac personal computer

APPLE will begin selling a cut-price version of its iMac personal computer for the education market as it bolsters its business aimed at students and teachers.

In its home US market, the unit will be priced at $US899, ($1212), while Apple has set a price of $1428.90 (with GST) in Australia.

The unit will be available only to buyers eligible for an education discount.
The company said the new iMac will have a 17-inch LCD and will be powered by Intel's latest-generation Core Duo chip.

The computer, available immediately to students and teachers, replaces Apple's eMac, which had a bulkier display using older technology. It comes with multimedia applications for creating websites with blogs and photos and has the latest Macintosh operating system.

App has been offering discounts to students and teachers since the early 1980s as it competed with IBM, Dell and Hewlett-Packard, among others, in the lucrative educational personal computer market.

Over 12 percent of Apple's net sales in 2005 were to the US education market, including primary and secondary schools, higher education and individuals buyers, the company said in its 2005 annual report.

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